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Wynn Ashford

Design across surface & space

An identity system laid out across cards and signage

Identity systems

Wordmarks, type, and the small rules that hold a brand together across a sign, a screen, and a printed page. I build identities that survive contact with the real world, then hand over a kit a team can actually run without me in the room.

Spatial work

Wayfinding, exhibition graphics, and the surfaces a space is read through — sized for the eye that is moving past at walking pace, not the one leaning into a monitor.

Large-format wayfinding graphics on a concrete wall
A stack of printed catalogues with exposed stitching

Print & editorial

Catalogues, programmes, and small-run books where the paper, the binding, and the grid are part of the argument. I like the constraint of a fixed page and the way it forces a real decision about what matters.

Selected clients

A short list of galleries, makers, and civic projects I have worked with over the last few years — named in full in the deck I send once a project looks like a fit.

A wide studio shot of pinned proofs and material samples

Approach

One project at a time, scoped honestly, with a week of looking before anything is drawn. The aim is work that still reads as deliberate a year after it ships.

A close detail of letterpress type locked in a chase

The studio

Lattice is a one-person studio that grows a small bench of trusted collaborators when a project needs more hands. That keeps the work close and the decisions quick, and it means the person you brief is the person who does the drawing.

An overhead of a worktable mid-layout, knives and rulers

Recent project

A finished identity applied across a shopfront

A full identity and signage programme for a neighbourhood market, from the mark down to the price tickets.

Outcome

The same mark printed on tote bags and receipts

Rolled out across packaging, print, and the stall fronts in a single season, on a modest budget.

Start a project

If you have something in mind — a brand, a space, a book — send a short note with the shape of it and roughly when it needs to land. I reply to everything within a few days and will say plainly if it is not a fit.

© Lattice Studio